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Segreto London
Ms. Bridgé: How old were you when you knew you wanted to be a desinger?
Answer: From the age of 16 i have been involved in the Fashion world one way or another, having worked in womenswear and attending many fashion weeks in Russia,Milan and New York, i decided that menswear is what i want to be involved in and upon becoming an assistant buyer and working under a creative director of a designer menswear website here in London, i decided i need more freedom in both - self expression and vision what a modern man should wear, having attended and presented my idea in St.Martins School was the first step to actually creating Segreto London.
Ms. Bridgé: What influenced this decision?
Answer: Two main influences of Segreto London are easy to guess - London and Men. London - because anything goes - i can let my creativity hit the sky, London is home to anything new or innovative, here people will not judge or look at you in a weird way - I can be myself - i can create pieces and material for my t-shirts that are Me and that portray of how i see Men feeling Women....how i see men feeling and knowing their sexuality, sexuality of opposite sex, their desires and more.
Ms. Bridgé: What kind of response did you get from friends and family?
Answer:
Having been raised in a strict and conservative family, i had to introduce the idea of portraying sex as art and transferring it into day to day wear carefully. In the end, they know my collections and artworks will be a portrait of me - "a classy rebel, punk with a sophisticated touch", the clothes will speak and portray sex - but never be vulgar.
With regards to friends, they were patiently waiting, they knew i'd make a move and start creating something on my own, it is something i dreamt of while graduating my oxford a-levels, finishing off my business degree, i always knew if i do anything with business - it will involve my brand.
Ms. Bridgé: Will you design more than T shirt in the futrue?
Answer:
The T-shirts will stay. The artworks change as i change - as i change my view of what surrounds me, of what i think is sexy. However, i have been offered to work on a collaboration with a jewellery line for men. However, i would like to create a full and extensive line of menswear in the future including accessories and underwear.
Ms. Bridgé: Where would you like your career to be in ten years?
Answer:
I see Segreto going International, Unfortunately, all the biggest English brand names have moved to Milan and Paris due to local economy not supporting enough design and fashion in the UK. I want to proudly say - I started this in London, and although it is now (speaking in 10 years) an international name - everything is Still done in London with mere control of logistics elsewhere.
Ms. Bridgé: What do we have to look forward to from your next collection?
Answer:
Ufff......i wanted to keep it a secret till November, but obviously will give some hints: Sex, Japan, Obscenity. How's that?:)
View there collection.
http://segretolondon.com/
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